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Class No.- 3*I.tr^ I
Book No 5'(3c «
Accession No M7/P
Crystallizing
Public Opinion
Crystallizing
Public Opinion
EDWARD L. BERNAYS
LIVERIGHT PUBLISHING CORPORATION
PUBLISHERS NEW YORK
V^^Nr^^ lIlVkRIGHT, IXC.
Liveright Publishing CufePORATiON
PRINTED IN THE IlfflTBir STATES OF AMERICA
To My Wipe
DORIS E. FLEISCHMAN
PREFACE TO NEW EDITION
In the ten years that have elapsed since this book was written, events of profound importance have taken place. During this period, many of the principles set forth in the book have been put to the test and have been proven true.
The book, for instance, emphasized ten years ago that industrial organizations dealing with the public must take public opinion into consideration in the conduct of their affairs. We have seen cases in the past decade where the public has actually stepped in and publicly supervised industries which refused to recognize this truth.
The field of public relations counsel has developed tremendously in this period. But the broad basic principles, as originally set forth, are as valid today as they were then, when the profession was a comparatively new one. It seems appropriate that this new edition, for which the publishers have asked me to write a new foreword, should appear at a time when the new partnership of government, labor and
industry has …